Tropical botanicals × modern skin barrier science

Nouri Bay began with a mother's care.

Our founder was inspired by memories of her late Jamaican mother, who soothed and cared for her childhood sensitive skin using natural Caribbean skincare traditions. Passed from one generation to the next, these memories and wisdom became the foundation of Nouri Bay — a brand built on care, gentleness and confidence.

The Caribbean is home to an extraordinary abundance of nutrient-rich fruits, botanicals and sea minerals that have been treasured for generations for their skin-loving properties.

We harness these tropical botanicals and pair them with carefully selected plant oils, nourishing butters, extracts and gentle actives to create formulas that strengthen the skin barrier while delivering visible results.

The result? Skincare formulas that combines botanical heritage with modern science-led formulation to deliver comfort, efficiency, innovation and luxury to people with sensitive skin.

Our formulation standards

Every formula is:

• Dermatologically tested on sensitive skin
• Fragrance free
• Essential oil free
• Dye free
• Sulphate free
• Drying alcohols free
• Silicone free
• Paraben free
• Phthalates free
• Mineral oil free
• Cruelty-free
• Vegan-friendly
• Made in the UK in small batches

Why we’re fragrance & essential oil free

We formulate without fragrance or essential oils because sensitive skin often performs best with fewer potential irritants. Many fragranced skincare products can contribute to redness, discomfort, dryness or barrier disruption in sensitive skin.

Instead of relying on fragrance, we focus on carefully selected naturally derived ingredients, elegant textures and barrier-supporting benefits — creating formulas that feel calm, comfortable and refined from the very first application on sensitive skin.